The Correct Way to Pay Per Click Advertising

When you think of your pay-per-click ads appearing in the search engines such as Google, it is natural to assume that being listed in the top position is the best placement for success. Consider again!
This is one of those point where what would seem to be the best but in reality is not. The reality is that searchers often click on the ads in the middle or towards the bottom rather than the top.
This is great news for advertisers who undertand this truth because it means that you can save a ton of money on your bids.
You do not have to be listed first in search engines! Usually there is a large gap between the first and second position bids for any pay per click ads. This is where you will be saving. Let others pay the top dollar to be listed firstā€¦. By stretching you advertising budget this way you will not only save some money on your ppc bill but you may very well get more traffic to your website by being further down the list of Google ads in the search engine. Go learn!
Use the Google tools in your Adwords account to figure out the top bids for the keywords you are using. The fastest way is to start with a bid of $50 and you will then see the first bid under that which is actually the current highest bid for that keyword. Keep entering the next lowest bid to see how much you must bid to be fifth or sixth on the list. Then bid this amount. You will save a ton of money this way.
Another factior that can help you get better results with your Google Adwords campaigns is to study your competition. If you are using ppc to advertise an affiliate program and someone else is doing the same, study their landing pages. If the advertisers are running their ad campaigns on a regular basis, this means what they are doing is working profitableā€¦so you should learn more on what they have done.
Do they send people to a pre-sell page or directly to the program they are advertising? This is where you usually can tell the difference from the beginners and the pros. Affiliate marketers who stay in the game have learned to use squeeze pages to capture contact information to build the all-important list.
Hardly anyone will buy anything on the first time they go to the website. Follow-up the prospects is crucial to converting your pay-per-click traffic. If you did not capture email addresses, you cannot follow up with your prospects and convert your prospects to buyers. If you send traffic directly to the product page, you will probably be losing hundreds and thousands of dollars every year. Setting up targeted email marketing campaigns and capturing email addresses is not difficult and can make the difference between success and failure of your overall business.
Also if this is your first time signing up with a pay per click company like Google Adwords or Yahoo Search Marketing, remember to search for discount coupons codes from these companies. They usually have a special promotional discount coupon for new advertisers and the coupon can give you additional credit to get traffic to your website.

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