Major Pay Per Click Search Engines

Pay Per Click Search Engines

Pay Per Click (PPC) ad is one type of web advertising which advertisers pay only for visitors on cost per click. Advertisers can place ads on search engines which offer this kind of service (such as Google, Yahoo, Bing) and a large group of websites that have partnered with them (called network, which can be further divided into search network and display/content network.), learn more.

Google

Google is the most popular search engine which provides Pay Per Click ad services, include Google Adwords and Google Adsense. Google creates more bidding and advertising models to satisfy advertisers’ multiple advertising goals,
you would get overall insight about advertising on Google, learn more.

Yahoo/Bing

Yahoo and Microsoft advertising merged on Oct 2010, managing ads on the two major search engines – Yahoo and Bing is easier since merging, through Microsoft Adcenter, advertisers can manage ads on both Yahoo and Bing at the same time, learn more.

Facebook

Facebook is the most popular social network which is providing Pay Per Click ad service, as its different natures with Google and Yahoo/Bing, results are quite different, advertisers need measure its long term effects rather than direct sales, learn more.

Estimate Pay Per Click Ad Cost

Potential advertisers very concern about Pay Per Click cost, just take a look how Google Adwords cost of per click is calculated, will get basic idea about the cost.

First, potential advertisers need understand several Google Addwords terms.

Maximum CPC bid
A bid that advertiser set to determine the highest amount that they are willing to pay for a click on their ad.

If someone clicks ad, that click won’t cost advertiser more than the maximum cost-per-click bid (or “max CPC”) that advertiser set. The actual amount that advertiser pay is called the Actual CPC.

Average cost-per-click (Avg. CPC)
The average amount that advertiser has been charged for a click on their ad. Average CPC is calculated by dividing the total cost of advertiser’s clicks by the total number of clicks. Avg. CPC is based on Actual CPC.

Calculate Average cost-per-click (Avg. CP

From above Table
Regarding the keyword “pay per click”, if an advertiser bids for Max CPC $1.65, then get 63.65 click a day, the Avg CPC is $1.00, but if the advertiser wants to keep Avg CPC to be $0.59, then may change Max CPC to $0.8, but will only receive 37.47 clicks a day. same as “pay per click”, you can compare Max CPC and Avg CPC of other two keywords “digital camera” and “digital camera for sale”, so Pay Per Click ads cost is decided by advertisers based on how many clicks want to receive and how much want to spend.

Google uses a tool called “Traffic Estimator” to estimate Avg.CPC, possible clicks etc.

Minimum Bid
There is no accurate number, according to Google, since August of 2005, the minimum bid has been quality based. To put it simply, the higher the Quality Score of a keyword, the lower one’s minimum bid will be for that keyword.

Minimum Bid for Ads with Placements
Placements affect only the Display Network, so the standard Display Network pricing rules apply.
US$0.25, or the local currency equivalent, is the lowest bid that advertisers can set for cost-per-thousand-impressions (CPM) campaign.
US$0.01, or the local currency equivalent, is the lowest bid that advertisers can set for a cost-per-click (CPC) campaign.

It is hard to give a straightforward answer about cost of per click, usually 20 cents to $1.30, depends on clickthrough rate(CTR), quality score, MAX CPC, bidding types, specific industry etc.

Google Adwords Quality Score
Goolge use Quality Score to determine advertising cost. Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score means that Google’s systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad. Having a low Quality Score, on the other hand, means that your ads, keywords, and landing page probably aren’t as relevant and useful to someone looking at your ad. Every time someone does a search that triggers your ad, Google calculates a Quality Score.

Create and Read Pay Per Click Report

Ask yourself this question, How Do I Know if Pay Per Click ad is Working for Me? Google suggests monitoring the clicks, impressions, and especially the Clickthrough Rate (CTR) of your ads and keywords. CTR is the percentage of people that clicked on your ad after they saw it. By tracking it, you can make sure that your ads and keywords are attractive to customers.

Whatever you receive reports from companies which manage campaign for you or you create reports by yourself, pay attention on following several important things.

Track Statistics Based on Campaign Goals

Measure Brand Awareness
Advertisers need pay special attention on Impression, because they represent how many customers actually laid eyes on your ad. Creating a Cost-per-thousand impression campaign is especially important for improving brand, that way you’ll pay based on the number of impressions your ads have received, rather than by the number of clicks they’ve gotten.

For Search Network ads, use Clickthrough rate(CTR) to measure customer engagement.

On the Display Network, consider other measurements, such as Conversion, which can help you see whether your ads are driving branding-related visitor behavior you think is valuable, such as sign-ups or page views.

Measure Traffic
Need measure CTR, keyword, search terms. Measure clicks and CTR at all levels of your account. For example, you can see how many clicks an entire campaign, ad group, or ad received, or you can see how many clicks individual keywords have generated after triggering your ads. On the Search Network, a good CTR is generally considered to be 1% or higher.

Measure Keyword performance, add related columns and get overview of your keywords’ clicks, CTR, Quality Scores, and match types. A Quality Score of 5 or higher is generally considered good. Check Search Terms to see a list of searches that have triggered your ad, you can use this report to identify relevant terms that are driving traffic to your website, and then add them as new keywords. Or, if any of the keywords are irrelevant to your business, you can add them as negative keywords so they won’t trigger your ads.

Measure Sales and Conversion
Number of conversions and cost-per-conversion : reviewing your total number of conversions and the value of these conversions can help you decide if you should increase your budget or make changes to your ad groups to attract more targeted visitors.
Conversion rate: This helps you track how many clicks lead to valuable actions like a sale or signup.
Keyword conversion data: Conversion Tracking shows you what happens after a customer clicks on your ad — whether he purchased your product or signed up for your newsletter. By knowing this, you’ll also know which keywords are best at encouraging customers to take those actions. Then you can improve your keyword list based on your findings, and make smarter investments in your best keywords.
Destination URLs: You can see which destination URLs are leading to the most conversions on the Dimensions tab of your account.

Choose Pay Per Click Companies

Choose Appropriate Pay Per Click Management Companies
Please consider following issues

1. How much they understand Pay Per Click features and how they use it. Some of the most important features will make ad campaigns target broader but more precise, make bidding strategies more effective, make campaigns more controllable, etc.

2. How much they understand your business, how they evaluate (or consult) your business, with fully understand and coordinate your business, will create effective ads, decrease ineffective clicks, increase conversions and revenue.

3. Are they ready to develop your business to higher level? With tracking and analyzing your Pay Per Click campaign performance, if you ask, they would suggest you something immediately, such as website improvement, sales policies changing, necessity of using other marketing programs, such as search engine optimization etc.

Above three issues will involve
Campaign creation and analysis
Keyword research and selection
CPA minimization and conversion rate improvement
Automation and efficiency, budget control.
Landing page creation and optimization
Rich media ad creation and brand awareness improvement
Ad networking and distribution channels using
Create effective ads and decrease cost
Evaluating and consulting business and website
Reporting/tracking/analyzing
Plus following
Companies’ technology and innovation
Companies’ history and reputation, testimonial
Companies’ review and reference
Companies’ certification/membership
Fees companies charge
Companies’ help and support

Pay Per Click Companies Certification

ADWORDS The Google AdWords Certification Program is a globally recognized stamp of approval which showcases knowledge of the latest AdWords tools and best practice techniques. To become Google Certificated Partners, a company must have managed at least a US $10,000 spend over 90 days.

MICROSOFT ADEXCELLENCE The Microsoft adExcellence program is the official accreditation program that gives advertisers the opportunity to become a Microsoft adCenter expert. The program offers both free training materials and a fee-based examination, thus providing adCenter advertisers the ability to gain valuable adCenter knowledge and demonstrate their expertise.

YAHOO! AMBASSADOR The Sponsored Search Ambassador Program is designed to meet the needs of high-performing SEMs and other resellers who develop and maintain Yahoo! search advertising campaigns for their clients. Developed for those managing Yahoo! Search Marketing accounts on behalf of clients and achieve an aggregate spend of at least $10,000 per month, Yahoo! provides dedicated account management, free custom proposals for clients, sales collateral and more. There are two levels: Ambassador and Certified Ambassador.

PPC Classroom Relaunch!

PPC Classroom 2.0 is about to relaunch their hit training course on February 24th, 2009. Amit Mehta’s original PPC Classroom initially came onto the market back in September 2007 and was a massive hit that shattered many sales records and it’s is well documented all over the internet from many satisfied students. Since that release, thousands have been taught the secrets of how to earn consistent affiliate commissions using pay per click search marketing. With this new launch, it is expected to set even more records of success! You’ll find 9 training modules along with 3 videos and various PDF files in the course materials.
What should be noted, PPC Classroom 2 is in fact a service delivered online and you can expect ongoing training via teleseminars and further PPC training modules each month. Before you think “Oh not another subscription service”, Amit and Anik have established themselves as some of the most reputable business people online and the training they offer is second to none. They have developed the most comprehensive guide to keyword research that I’ve seen in any product of this type. They pretty much spills all their sneaky tactics to digging for keywords, going wide on long tail terms and finding bizarre search terms that you probably would have never even looked at.
PPC Classroom 2 is an amazing solution for a person who wants to learn from someone who has been very successful with Adwords and pay per click marketing. Amit now earns $2.4 million/year from his PPC business, but it wasn’t always like that. Actually, he was $20,000 in debt and stuck working in a $1600/month job while he was in graduate school. A rock solid PPC training program that is easy to follow by beginners to the online world is very much required and Amit’s success story is evidently inspiring. Amit has earned the title of PPC marketing master due to the incredible earnings he was able to pull in the internet marketing arena.
Here’s a few major points brought up in the last 3 months in the PPC Classroom forum:
Students gaining more freedom to do the things they want
A student actually saved himself from getting EVICTED
Learned secret PPC tactics they would have never even imagined
In Total, the student membership now earn a cumulative $4,234,789/Year. Amazing the PPC Classroom 2.0 online course, Amit will share all his secrets of PPC marketing, optimization, and expensive mistakes learned from PPC advertising journey to earning over $2 million. He doesn’t hold anything back and his teaching is frank and to the point. For example, he teaches when to do direct linking and when to drive traffic to landing pages (within PPC Classroom 2, he will supply professionally created landing pages). The most inspiring element from his course is, Amit started the same way most of us marketers do – with a low $5 daily budget and systematically building it to the ultra profitable PPC business he has now. Click Here for more information on PPC Classroom 2.0 .

PPC Advice – A Few Tips To Help You

New users can find themselves in a black hole if they venture unaware into marketing, which is also called paid search. The simplicity of the PPC model appeals to beginners. Traffic can be driven almost instantly to the arbitrary web page of their choice, often for a minimal cost-per-click. Without proper monitoring or lousy campaigns from the get-go, they often go into deep credit debt. Additionally, the three tips shown below for starting out in PPC marketing were not followed.
The more relevant your ads are, the better the search engine rewards will be. The more closely your advertisements relate to the content, the better their rank will be and the less you will be charged for those rankings. Doing keyword research is the best way to achieve higher relevancy.
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Maybe you want to bring traffic to your landing page and here you plan to build a list. Words and phrases that occur often, or keywords, should be identified for your particular niche. Then, generate long tail keywords by adding modifiers to those broad keywords. For example, ‘Golf’ is a general keyword whereas “how to improve your golf swing” is a focussed yet long tail keyword. You will more than likely spend over a dollar per mouse click. The question which are usually harder will be attended by all the people, so the easy way to earn more is only by attending the question by which we will be get paid for right answers.
It is similar to tip#1, however a strong, direct campaign will increase the ROI, substantially. Ad campaigns consist of a few components, several of those can be tweaked with regards to relevance.
For instance, as mentioned earlier, your keywords have to be relevant.
Cases, online marketing keywords and ads trying to lose weight, the search engine, plans to slap you at the click of a ridiculously high price. The copy of your advertisement also needs to be relevant. It is best to use the complete keyword in the ad. Each keyword will require a unique approach. You may not think it’s worth the effort now, but in the end you’ll see the savings.
Your landing page also needs to be optimized. Your major keywords should be able to be spotted on places such as your landing page, in your domain name, headings and in the body of your website.
Basically–someone clicking on your ad expecting a solution for a receding hair line and instead finding your home business opportunity website is going to get you hit by search engines, whose purpose is user relevancy.
It is essential to be ever-vigilant and pay close attention and care to your ad campaigns if you want them to run smoothly. For example, your cost-per-click might increase without warning. When that happens, you want to be there to be able to adjust for the change. Some of your ads could suddenly start experiencing a low click-through rate, in which case you would want to test new ad copy, test new keywords, or dump the ad. It takes constant monitoring to ensure that you pay as little as possible per click, achieve the best rankings, and get the best click-through rates. Though it requires hard labor, it gives you very good returns.

Make Money Using PPCKahuna Online

You’re so inundated with all of the products that you hear about that can make you rich by making money online.Why aren’t we all rich if they’re true?
Excellent question.There are a myriad of ways to make money online, and there is plenty to go around for everyone.What makes only some affiliates succeed while others fail?
Because the ones who succeed are remaining focused. As affiliate marketers who are trying to make money online, you need to remember at all times what you’re trying to accomplish. Those who are struggling to make money have lost their focus, and have become distracted from the core of their online business plan.
There is no shortage of ways to make money online; there is also no shortage of ways to fail. Especially if you try all of them at once.
In short, you can lose the lock on your target. If you’ve decided that the best way to sell your products and earn you money is through PPC advertising, then what are you doing buying software to help you with list building? You’re splitting your focus, and your business is hurting as a result.
Once you have decided that PPC advertising in how you will work your business, then focus on that. Learn as much as you can about PPC advertising, buy products to maximize your PPC campaign. Don’t get distracted by all the other forms of advertising out there until you’ve given your PPC advertising campaign the attention it deserves.
The main problem with beginner affiliate marketers is that there is such a wide variety of advertising vehicles they can use. List building one day, SEO the next, on to PPC and so forth. They start out trying to understand their niche, get distracted by membership sites, and then that gets put on the back burner when they get this great email about how you can make a mint on Ebay.
All this talk brings up the question: do you have a plan to make money online?Of all the different methods, you can use, which one do you think will work best for you?
If you do decide that PPC advertising is the way to go, then make a commitment to do it was thoroughly as possible.When there are new developments or products you must discern if it will help you reach your goals or not. If it doesn’t, then no matter how interesting it is, walk away, because it will just distract you from your goals.
So How Does PPC Kahuna Come Into All of This?
Once you’ve decided what your goals are, and if you’ve decided that PPC advertising is the way to go, then you need to find tools to help accomplish that goal.Find out as much as you can concerning PPC advertising, purchase products, which will maximize your PPC campaign.
PPC advertising is fully explained in PPC Kahuna.PPC Kahuna starts you off by helping you find your niche, pick your products and helps to set up your sites. Then you’ll also have access to the resources you need to market to your niche, develop your PPC campaign, and how to manage that campaign once it starts.
And once you’re established online and making money, PPC Kahuna can show you how to maximize your campaigns to increase your profit even more.
PPC Kahuna is unlike anything else available. It is a simple in-depth system that most anybody could use.It is about developing your online income.
With PPC Kahuna you are provided with essential tools and resources that can help you make money online. All you need to do is stay focused, and only spend time on things that will help you accomplish your goals.

Get To KnowThe Nuances Of The Pay Per Click Campaign Using Perry Marshall’s Adword Guide

Pay per click is an advertising strategy which allows you to target and advertise for customers who are relevant to your kind of business. So how does one go about getting these customers? Once you are sure about your kind of business you should then start thinking about all the relevant keywords that suit your line of work.
These key words would be the ones which your customers will most probably use in order to get data towards your line of business. Therefore your aim now should be to be one of the sites that your prospective customers can come to. To do that you need to feature higher in your search engine rankings. If you make use of the pay per click program provided by the search engines then you can be hugely benefitted as that very search engine will now rank you higher on their search engine pages .
Pay-per-click (PPC) search engines are those which offer the marketing option called “pay-per-click” to users. PPC advertising is the placement of a small advertisement on the search results page for a targeted keyword or keywords in return for a fixed payment when a visitor actually clicks on the advertisement. Effectively advertisers pay nothing to appear on the results page; they only pay the amount they have agreed to when someone actually clicks on their ad and is taken to the landing page on their website.
The term “pay per click” means just what it says: the advertiser pays each time a visitor clicks on the ad. This makes decent business sense too as the advertiser now has to target only those customers who are relevant to his line of business and not the others. The most popular PPC search engine is Google; their PPC advertising campaign is called AdWords. Similarly Yahoo and other search engines too have their own PPC offers and packages for online advertisers to use and benefit from. There are several material on PPC which can you understand the basics of these. Very helpful on the same is Definite guide to Google adwords which would help you get to know PPC much better.

Get the Biggest Bang for Your PPC Test Budget

A lot of people I know get creamed on AdWords, some of them lose a couple hundred bucks on the first couple of days alone when they first start testing a campaign… and they complain they spent that much and did not even get one sale or one conversion.
What is worse, a good number of them go off and rant about how PPC does not work.
The main reason they burnt a hole in their pockets? Starting with too many keywords.
When you start a test campaign with too many keywords:
you get too few clicks for each of the keywords to be able to see which keywords will actually convert
long tail keywords will cost you more because they have lesser search volumes and are more competitive, the ratio of ads for the keyword against the number of daily searches is high compared to the broad keywords which have huge search volumes
you don’t have any ad history nor previous CTR data so your Quality Score will generally be low, and will cost you more to get your ads at a good ad position
your Quality Score per keyword or ad will be low because it is affected by the overall Quality Score of your other ad groups, other campaigns and your entire AdWords account overall, again it will cost you more to get your ads at a good ad position.
My advice..
Start out with a few broad and lateral keywords. These are two-word keywords; one word keywords might just not work.
This of course would also depend on the niche/market you are in.
Broad keywords have the highest search volumes that help guarantee that your ad does get shown, and if you wrote good ad copy, it will get clicked more times than the other ads, and this improves your Quality Score and you get lower cost on clicks for better ad position.
You need to be tracking to see the actual keywords that convert for you, and I am not talking about the keywords you bid on but the actual phrase (when you are phrase matching) and the synonyms or other related keywords (for broad matched keywords).
I use Affiliate Prophet for this purpose.
Once you see what other keywords (synonyms or long tail) have good CTR, start adding them to your campaign. At this point, you will likely have a better Quality Score because of the history of your previously running broad keywords that by now, you must have optimized to an acceptable CTR.
Another approach is to simply add long tail keywords that you discovered by digging deeper for each of the broad keywords you started with. Again, your Quality Score will be much better on account of the campaign history.
Keep on adding more lateral keywords.. always going broad before you go deep. Add keywords in batches, this gives you a chance to optimize each batch to optimal CTR and Quality Score levels, in the process deleting keywords and ads that perform poorly and affect your Quality Score adversely… that by the time you are ready to add the next batch of keywords, your previously added keywords, ads, ad groups and campaigns are all running at optimal levels that your new keywords will likely also get better ad position for lower costs per click.

Employ A PPC Firm Or Should You Understand Adwords?

Over the last ten years, the necessities of the Internet have forced lots of business owners to turn to the services of one PPC firm or another for assistance. The difficulty to adjust to the market usually rises out of an inadequate understanding of the way PPC advertising and SEO work. For instance, the tools used to appreciate the web performance of a site after the search engine optimization are pretty scarce although there are lots of tools such as PPC Kahuna that monitor how well the keywords do in researches. Hence, an inappropriate form of SEO could waste lots of time and resources as compared to a PPC firm that is considered to bring a lot more benefits on the long run.
How can a PPC firm help a business? Well, the first step in the direction of improvement is the enhancement of relevant traffic. When trying to promote an innovative project or a new product, ppc advertising indicates the profitability level and creates the platform for future business development. The great benefit of a PPC firm is that all the troublesome and burdening activities revolving around Internet marketing, get transferred to them. You will pay for the optimization of your ads to the extent where you make money at least 50% more than before.
Further on, a PPC firm ought to provide the right kind of services to take a business in the top of good search engine positions. However, traffic ranking no longer has the same relevancy as for search engine optimization when you optimize the web page content to be SEO friendly. The main objective of ppc ads optimization becomes the increase of relevant traffic. If the keywords are not chosen properly, then, the click-through rate will get high while the profit will go down. Why? Because your keywords may be too general and the visitors that click on the ads are most of the time not interested in performing a transaction.
The main problem with a PPC firm is lack of reliability. Lots of illegal businesses and scams easily bear the name of a respectable activity. Before hiring any business to work for you, make sure that you know as much as possible about their activity. Ask for credentials, samples of former completed projects and get answers referring to the strategies meant to boost up your company. If you have the slightest shade of a doubt, move on to the next service provider.