Google Pay Per Click Advertising

Google Ad Networks

Google is the major search engine which provides Pay Per Click ad services. Google delivers Pay Per Click ads through its Search Network and Display Network.

Search Network
Google Search Network makes up Search Result Pages and Search Partners.

Google Search Result Pages which make ads appearing along with Google organic search results, on top or bottom or right side of organic search results.

Search Partners are sites in the Search Network that partner with Google to show ads, like AOL, and other Google search sites like Google Images, Maps, and Shopping.

Display Network
composes Google sites (like YouTube, Blogger, and Gmail) and thousands of partnering websites across the Internet.

Google Pay Per Click Programs

Google Adwords
This program enables advertisers’ ads appearing on Google Search Network which includes search result pages and search partner’s sites.

Google Adsense
This program makes Google delivering ads through its Display Networks, Google pays partnering websites (called Internet Ad Publishers) for the ads displayed on their site based on user clicks on ads.

Manage Pay Per Click Campaigns

Google Bidding Models
Whatever Google Adwords or Google Adsense,
Advertisers pay only when ads are clicked, Google has developed 3 major bidding models include CPC, CPM, CPA.

CPC : cost per click, for advertisers who focus on getting more clicks.
CPM : cost per 1000 impressions, is available only on Google Display Network, is best suited for advertisers who are focused on improving brand awareness.
CPA : Cost-per-acquisition, is best for advertisers who are focused on making conversions (such as sales, sign up, download, etc)

Ad Types
Google ad types include text ad, image ad, video ad, WAP mobile ad.

General Click Through Rate (CTR)
According to Google, in general, the Click Through Rate (CTR) over 1% on Google is very good. CTR on the Google Display Network, is typically much lower, if the average CTR for an ad on a particular website is 0.01%, but the CTR for specific advertiser ad on that site is 0.05%, that is great.

Conversion Rate
There is a lot of factors to determine the conversion rate,no accurate statistic found about it, generally, 1%-2% conversion rate is very normal.

Google Tools

Google creates some tools, helps advertisers to effectively manage ads,

Keyword Tool
This tool allows advertisers type in any keyword or phrase to see what related word searches ads will show on, plus data showing how often words are searched and their ad bid competition.

Traffic Estimator
This tool is designed to give you keyword search traffic and cost estimates at a glance.

Placement Tool
Advertisers want to show ads on specific websites or other placements, but not sure which ones to choose, this tool is used to help finding placements in the Google Display Network that are relevant to advertiser’s ads.

Ad Preview and Diagnosis Tool
This tool enables you to view your ads as they would appear on a regular Google search results page, without accruing extra impressions for your ad.

Contextal Targeting Tool
This tool automatically builds keyword lists that can be used to show your ads on relevant webpages across the Google Display Network. In minutes, you can build dozens, even hundreds, of tightly-themed keyword lists, scaling your campaign performance while ensuring accurate targeting for your ads.

Other

Market Share
Google owns 75%-80% around Pay Per Click market share.

Google Adwords Billing
Advertisers are charged either 30 days or reach the billing threshold which is $500.00, billing style is post pay.

Sign Up Google Adwords
Google Adwords signing up is easy, just follow an easy three-step process to get an Adwords account. Sign up with Google Adwords now, get $75 free.

The Correct Way to Pay Per Click Advertising

When you think of your pay-per-click ads appearing in the search engines such as Google, it is natural to assume that being listed in the top position is the best placement for success. Consider again!
This is one of those point where what would seem to be the best but in reality is not. The reality is that searchers often click on the ads in the middle or towards the bottom rather than the top.
This is great news for advertisers who undertand this truth because it means that you can save a ton of money on your bids.
You do not have to be listed first in search engines! Usually there is a large gap between the first and second position bids for any pay per click ads. This is where you will be saving. Let others pay the top dollar to be listed first…. By stretching you advertising budget this way you will not only save some money on your ppc bill but you may very well get more traffic to your website by being further down the list of Google ads in the search engine. Go learn!
Use the Google tools in your Adwords account to figure out the top bids for the keywords you are using. The fastest way is to start with a bid of $50 and you will then see the first bid under that which is actually the current highest bid for that keyword. Keep entering the next lowest bid to see how much you must bid to be fifth or sixth on the list. Then bid this amount. You will save a ton of money this way.
Another factior that can help you get better results with your Google Adwords campaigns is to study your competition. If you are using ppc to advertise an affiliate program and someone else is doing the same, study their landing pages. If the advertisers are running their ad campaigns on a regular basis, this means what they are doing is working profitable…so you should learn more on what they have done.
Do they send people to a pre-sell page or directly to the program they are advertising? This is where you usually can tell the difference from the beginners and the pros. Affiliate marketers who stay in the game have learned to use squeeze pages to capture contact information to build the all-important list.
Hardly anyone will buy anything on the first time they go to the website. Follow-up the prospects is crucial to converting your pay-per-click traffic. If you did not capture email addresses, you cannot follow up with your prospects and convert your prospects to buyers. If you send traffic directly to the product page, you will probably be losing hundreds and thousands of dollars every year. Setting up targeted email marketing campaigns and capturing email addresses is not difficult and can make the difference between success and failure of your overall business.
Also if this is your first time signing up with a pay per click company like Google Adwords or Yahoo Search Marketing, remember to search for discount coupons codes from these companies. They usually have a special promotional discount coupon for new advertisers and the coupon can give you additional credit to get traffic to your website.

10 Top Traffic Alternatives to Pay Per Click Advertising

You just got started online, you have a new website and need to drive traffic fast. If fast traffic is what you want, PPC will do that for you.
But wait, you don’t have the budget for PPC just yet… maybe later when sales start to come in?
I have put together this list of proven traffic strategies, perfect for webmasters on a budget or business owners who want to drive traffic to their sites but don’t know how. These may not cost you money but would certainly need an investment in time and effort.
1. Create a Facebook account, and build your network, target people who have the same interests. Having a big list of contacts who share your interests are a captive audience for your messages. Just make sure not to hard sell or spam. Build the relationship, gain their trust. You are there to help them and not to sell them. Permission marketing at its best.
2. Create a Twitter account and build your network, also people who have the same interests. This tool is by far the fastest way to generate contacts on the digital realm. Plus, you get 100% deliverability of your message. Let’s face it, people hate opening email today, unlike a decade ago when it was a joy; people are so bombarded with spam messages which is why your message may either fall victim to spam filters built into their email client, or simply get overlooked by your recipients irate over all the spam they get when they open their inbox.
3. Join forums and bulletins where you can interact with other members, and get to post links. Forums are generally communities on cyberspace, each community bound by common interests and topics. Find the community which you believe your market to reside, and blend in, interact, share, build your relationship, earn trust, score some points for your product or service.
4. Post ads on classified ads sites (craigslist is one, US freeads, and others). Now seriously, do I need to explain classifieds? Well, they work pretty much like the daily paper, only thing is, it’s on the internet.
5. Take advantage of social sites. Create accounts on social sites like Squidoo, Hubpages and Tumblr; on blogs like WordPress.com and Blogger.com, publish more useful articles, and link them to your main website.
Go to Social Marker and create accounts on all the bookmarking sites it submits to, then bookmark your site and posts. Social bookmarking sites are one category of the Web 2.0 phenomena. User Generated Content (USG) has taken center stage with websites providing more interaction and even near immediate exchanges between host and visitor, or visitors and other visitors. Social bookmarking sites allows its members to bookmark their favorites websites and webpages, for other members to see and check out.
6. Create a YouTube account and upload videos of you promoting your product. I always remember that one client who a couple of years ago told me that video marketing and video as a social medium was just hype. You think?
Let’s face it, communication, instruction and learning, entertainment… advertising, the one thing they have in common, video as the medium. Your videos will have a link to your website, capturing an interested viewing audience and sending them to your offer.
7. Do article marketing, write helpful and informative articles that relate to the market you are in or the product or service you offer. Try to keep this articles short, people are busy and on the internet, they want information that they can take action on, and finish reading quickly. A 500-600 article is ideal, not too long yet concise enough to resolve a certain issue. Submit these articles to article directories like ezinearticles.com, articlebase.com, articledashboard.com or goarticles.com. Be sure to link from those articles to your website.
8. Do blog commenting, try not to spam, contribute valuable info to the blog post, subscribe to high traffic blogs via RSS so as soon as you see a blog you are subscribed to has a new post, be sure to be the first to make a comment.
9. Everytime you have something new to offer, or you have something newsworthy that might be good to publicize, write a press release and submit to free press release websites like www.free-press-release.com and www.pr-inside.com.
10. Create an RSS feed on your site, and submit that feed and the RSS feeds of your social sites and blogs to RSS feed directories.
Remember that each time you upload something to any web property, be sure to go to www.pingomatic.com and ping those new pages, then go to Social Marker and bookmark each of them on Social Bookmarking sites.
Then ping the pages on the bookmarking sites which have those links, and then later bookmark the newly created bookmarking pages, and then ping those new bookmarked pages which have those new bookmark links.

Affordable PPC Search Engine Advertising

PPC search engine advertising is by far the most affordable form of advertising available. PPC search engine advertising is a flourishing business which in 2008  exceeded expectations by 20% with a total global spend of $10 billion. In 2009, the spend  is expected to hold steady, or exceed that of  2008, despite the global downturn in the economy.  PPC advertising is a direct marketing media where a business can directly court the consumer or business prospect.  By presenting a compelling offer with the right combination of a perceived value, relevance, and timeliness the advertiser can successfully gain new leads, customers, sales, and higher revenue.

PPC search engine advertising is about producing leads. By helping potential buyers find the specific information they are seeking,  PPC advertisers can effectively convert browsers to buyers.

What consumers and potential prospects are seeking is specific information to solve a pressing problem or issue they are having.  It is by providing this information PPC advertisers are most likely to gain the trust of the user.  Users  more likely to purchase products or services from a company that provided them with the best source of necessary information they are seeking.

PPC effectively gives search engine advertisers qualified, targeted traffic

A main benefit of PPC search engine advertising is the ability to reach only the users that have a specific interest in the products or service they offer.  This is because your ad only gets displayed to users seeking information related to the keywords you have chosen to advertise on.

PPC advertising offers complete control of cost

PPC gives advertisers the ability to control how much they spend.   The advertiser can choose the maximum amount they are willing to spend on a per click, per campaign and a daily basis.  Your per click cost can be as low as 5 Cents.  Usually there is no daily minimum, so you can spend as little, or as much s you want.

Analytics are available to determine the best converting ads, placements, offers and sources

PPC platforms offer a large number of analytical tools and reports built into it’s interface that makes it easy for an advertiser to track page views, clicks, leads, sign-ups and sales.  This tells the advertiser which of their campaigns is generating the most business, and allows effective refinement of their ad campaigns to drive better results.

Analytics make it possible for sites to monitor the productivity of each PPC ad they place. This gives a site the opportunity to turn off any PPC ad that is not performing at its best.  As a result PPC search engine advertising  often provides the most economical way for a site to advertise on the World Wide Web.

How to use PPC search engine advertising

Many businesses are unable to get the most out of their PPC search engine advertising campaign. PPC search engine advertising involves a lot more than just bidding on the highest keywords. Information is a main concern of many online users.

Providing online users with relevant information they need will cultivate a help bring long-term relationship by cultivating the trust with an online user which will more likely result in a sale.

Information provided to online users may be in the form of a newsletter or e-zine that online users would likely sign up for. Sign-ups may be enough to cover the expenses of a PPC search engine advertising campaign.

PPC search engine advertising is a continuous process that requires hands on supervision and a thorough understanding of PPC search engines. Businesses may opt to hire the services of a professional or do PPC search engine advertising with in-house experts. With effective Paid Search management, a business is sure to get a huge return on investment with PPC search engine advertising.