Get the Biggest Bang for Your PPC Test Budget

A lot of people I know get creamed on AdWords, some of them lose a couple hundred bucks on the first couple of days alone when they first start testing a campaign… and they complain they spent that much and did not even get one sale or one conversion.
What is worse, a good number of them go off and rant about how PPC does not work.
The main reason they burnt a hole in their pockets? Starting with too many keywords.
When you start a test campaign with too many keywords:
you get too few clicks for each of the keywords to be able to see which keywords will actually convert
long tail keywords will cost you more because they have lesser search volumes and are more competitive, the ratio of ads for the keyword against the number of daily searches is high compared to the broad keywords which have huge search volumes
you don’t have any ad history nor previous CTR data so your Quality Score will generally be low, and will cost you more to get your ads at a good ad position
your Quality Score per keyword or ad will be low because it is affected by the overall Quality Score of your other ad groups, other campaigns and your entire AdWords account overall, again it will cost you more to get your ads at a good ad position.
My advice..
Start out with a few broad and lateral keywords. These are two-word keywords; one word keywords might just not work.
This of course would also depend on the niche/market you are in.
Broad keywords have the highest search volumes that help guarantee that your ad does get shown, and if you wrote good ad copy, it will get clicked more times than the other ads, and this improves your Quality Score and you get lower cost on clicks for better ad position.
You need to be tracking to see the actual keywords that convert for you, and I am not talking about the keywords you bid on but the actual phrase (when you are phrase matching) and the synonyms or other related keywords (for broad matched keywords).
I use Affiliate Prophet for this purpose.
Once you see what other keywords (synonyms or long tail) have good CTR, start adding them to your campaign. At this point, you will likely have a better Quality Score because of the history of your previously running broad keywords that by now, you must have optimized to an acceptable CTR.
Another approach is to simply add long tail keywords that you discovered by digging deeper for each of the broad keywords you started with. Again, your Quality Score will be much better on account of the campaign history.
Keep on adding more lateral keywords.. always going broad before you go deep. Add keywords in batches, this gives you a chance to optimize each batch to optimal CTR and Quality Score levels, in the process deleting keywords and ads that perform poorly and affect your Quality Score adversely… that by the time you are ready to add the next batch of keywords, your previously added keywords, ads, ad groups and campaigns are all running at optimal levels that your new keywords will likely also get better ad position for lower costs per click.

Employ A PPC Firm Or Should You Understand Adwords?

Over the last ten years, the necessities of the Internet have forced lots of business owners to turn to the services of one PPC firm or another for assistance. The difficulty to adjust to the market usually rises out of an inadequate understanding of the way PPC advertising and SEO work. For instance, the tools used to appreciate the web performance of a site after the search engine optimization are pretty scarce although there are lots of tools such as PPC Kahuna that monitor how well the keywords do in researches. Hence, an inappropriate form of SEO could waste lots of time and resources as compared to a PPC firm that is considered to bring a lot more benefits on the long run.
How can a PPC firm help a business? Well, the first step in the direction of improvement is the enhancement of relevant traffic. When trying to promote an innovative project or a new product, ppc advertising indicates the profitability level and creates the platform for future business development. The great benefit of a PPC firm is that all the troublesome and burdening activities revolving around Internet marketing, get transferred to them. You will pay for the optimization of your ads to the extent where you make money at least 50% more than before.
Further on, a PPC firm ought to provide the right kind of services to take a business in the top of good search engine positions. However, traffic ranking no longer has the same relevancy as for search engine optimization when you optimize the web page content to be SEO friendly. The main objective of ppc ads optimization becomes the increase of relevant traffic. If the keywords are not chosen properly, then, the click-through rate will get high while the profit will go down. Why? Because your keywords may be too general and the visitors that click on the ads are most of the time not interested in performing a transaction.
The main problem with a PPC firm is lack of reliability. Lots of illegal businesses and scams easily bear the name of a respectable activity. Before hiring any business to work for you, make sure that you know as much as possible about their activity. Ask for credentials, samples of former completed projects and get answers referring to the strategies meant to boost up your company. If you have the slightest shade of a doubt, move on to the next service provider.

Critical Techniques for Great Landing Page Quality Scores

The whole idea behind landing page quality score is to penalize those who put up crappy landing pages. Google gives them a lower quality score, which in turn raises the cost of their minimum CPC.
More importantly for those of us who are already striving to produce quality sites and landing pages, a better quality score will lead to better rankings for our ads and a lower CPC.
So, how do you get a better landing page quality score?
Google considers three things when they are looking at the quality score for a landing page. The first is relevant and original content, followed by transparency and then navigability.The following steps will help you to get good quality scores from Google, while also achieving a high conversion rate
Relevant and Original Content
To start, make sure your domain name is relevant to your market. For your landing pages, make sure that each keyword you have, you have a separate landing page. Make sure they the keyword is in the URL, such as “springgardens.php” if your keyword is “spring gardens”.Your title tag, meta keywords and meta description all must have the page keyword contained within them.
You also need to create original content for each of your landing pages. This is especially important for affiliate marketers, as there could be hundreds of landing pages promoting the same product.Simply making your content different from that of your vendor will definitely go a long way to help you increase your quality score over that of your competition. Most of whom will just use verbatim the content from the vendor.
For transparency, make sure to link to a valid sitemap, contact us page, and privacy policy page. What Google wants to see is that you openly share information about your business, and how your business operates.
When you ask for information from people when visiting your site, be sure to provide a privacy policy to inform them about how thier information will be utilized.Other good ideas you want to consider are limiting the amount of information that they receive from you and giving them the option to opt out of correspondence. Remember, nobody likes spam. Google likes to see users given the choice of how their information is used.
An obvious aspect of transparency is by delivering on the products and services that you offer in your ad, and to only charge customers for the products and services that they actually order and successfully receive.Even though your site may imply this it still can be a big help to say it somewhere on your landing page. It will both raise your quality score with Google as well as put your users at ease.
Google wants to see a clear path to follow on your landing pages, making it easy for users to purchase or receive the product or service you’ve advertised – which is exactly what you want too.Stay clear of using pop unders and pop-ups and other techniques that detract from a good user experience on your landing pages.
Now that you’ve got great landing pages with great quality scores, you can then turn your attention to your Adwords campaign. By matching the best keywords with your customized landing pages, you can maximize conversions and minimize your CPCs, resulting in a bigger profit margin for you.

10 Top Traffic Alternatives to Pay Per Click Advertising

You just got started online, you have a new website and need to drive traffic fast. If fast traffic is what you want, PPC will do that for you.
But wait, you don’t have the budget for PPC just yet… maybe later when sales start to come in?
I have put together this list of proven traffic strategies, perfect for webmasters on a budget or business owners who want to drive traffic to their sites but don’t know how. These may not cost you money but would certainly need an investment in time and effort.
1. Create a Facebook account, and build your network, target people who have the same interests. Having a big list of contacts who share your interests are a captive audience for your messages. Just make sure not to hard sell or spam. Build the relationship, gain their trust. You are there to help them and not to sell them. Permission marketing at its best.
2. Create a Twitter account and build your network, also people who have the same interests. This tool is by far the fastest way to generate contacts on the digital realm. Plus, you get 100% deliverability of your message. Let’s face it, people hate opening email today, unlike a decade ago when it was a joy; people are so bombarded with spam messages which is why your message may either fall victim to spam filters built into their email client, or simply get overlooked by your recipients irate over all the spam they get when they open their inbox.
3. Join forums and bulletins where you can interact with other members, and get to post links. Forums are generally communities on cyberspace, each community bound by common interests and topics. Find the community which you believe your market to reside, and blend in, interact, share, build your relationship, earn trust, score some points for your product or service.
4. Post ads on classified ads sites (craigslist is one, US freeads, and others). Now seriously, do I need to explain classifieds? Well, they work pretty much like the daily paper, only thing is, it’s on the internet.
5. Take advantage of social sites. Create accounts on social sites like Squidoo, Hubpages and Tumblr; on blogs like and, publish more useful articles, and link them to your main website.
Go to Social Marker and create accounts on all the bookmarking sites it submits to, then bookmark your site and posts. Social bookmarking sites are one category of the Web 2.0 phenomena. User Generated Content (USG) has taken center stage with websites providing more interaction and even near immediate exchanges between host and visitor, or visitors and other visitors. Social bookmarking sites allows its members to bookmark their favorites websites and webpages, for other members to see and check out.
6. Create a YouTube account and upload videos of you promoting your product. I always remember that one client who a couple of years ago told me that video marketing and video as a social medium was just hype. You think?
Let’s face it, communication, instruction and learning, entertainment… advertising, the one thing they have in common, video as the medium. Your videos will have a link to your website, capturing an interested viewing audience and sending them to your offer.
7. Do article marketing, write helpful and informative articles that relate to the market you are in or the product or service you offer. Try to keep this articles short, people are busy and on the internet, they want information that they can take action on, and finish reading quickly. A 500-600 article is ideal, not too long yet concise enough to resolve a certain issue. Submit these articles to article directories like,, or Be sure to link from those articles to your website.
8. Do blog commenting, try not to spam, contribute valuable info to the blog post, subscribe to high traffic blogs via RSS so as soon as you see a blog you are subscribed to has a new post, be sure to be the first to make a comment.
9. Everytime you have something new to offer, or you have something newsworthy that might be good to publicize, write a press release and submit to free press release websites like and
10. Create an RSS feed on your site, and submit that feed and the RSS feeds of your social sites and blogs to RSS feed directories.
Remember that each time you upload something to any web property, be sure to go to and ping those new pages, then go to Social Marker and bookmark each of them on Social Bookmarking sites.
Then ping the pages on the bookmarking sites which have those links, and then later bookmark the newly created bookmarking pages, and then ping those new bookmarked pages which have those new bookmark links.

PPC Ranking Advice – Pay-Per-Click Strategies

Searching for the best ways to market your service or products online? If so, you will be grateful for the advice offered here. That’s because we will be discussing the best online advertising method. If you’ve heard of Pay-Per-Click (PPC) but don’t really understand the concept, then read on. Basically it’s precisely what the phrase says; whenever, anyone clicks on an advertisement, somebody has to pay. But how does this PPC stuff help a website?

PPC advertising is a very potent promotional tool employed by many online marketers. That’s because it is an extremely flexible and efficient way of Internet advertising which can be used to target a large number of customers worldwide. You will find PPC used nearly everywhere online. Every time a search is done at one of the large search engines like Google, you will see observable examples of PPC marketing. Search results marked with terms like “Sponsored Results” will be displayed. This type of ad has a short narrative and a hyperlink to the sponsor’s website. You will usually find these ads located at the top or on the right-hand side of the screen.

Comprehending the method of how PPC works is fairly easy. The user performs a search by typing a search term into the search engine box which will return both organic and sponsored PPC results. When you click on any of the sponsored ads, you’ll be redirected to the appropriate page of the advertiser’s site. As a result, the sponsor must pay the search engine a small fee.

The PPC ads that are shown are always directly related to the keywords you entered. This means marketers can direct their ad at certain groups of users who are looking for specific services or merchandise. Consequently, PPC marketers expend a large amount of their time considering and choosing keyword phrases for which their ads should show. The ones who are ready to invest the highest fee per click will receive the greatest exposure for their advertisements. But, the advertisement display order doesn’t only depend on cost per click the advertisers is willing to pay. There are several other things, like ad relevance and click-thru rate that all these PPC positioning systems consider.

Pay-per-click advertising can produce nearly instantaneous traffic of targeted customers looking for your merchandise. These people are already eager to be converted into your clientele. In addition, unlike the usual marketing schemes, PPC allows for improved flexibility, while letting you fully alter your ad wording and keywords. This allows the marketer to have total control over their budgets. An added advantage of pay-per-click marketing is you will always have an array of sophisticated tools designed to evaluate and check the effectiveness of your website and help you track visitors will measuring your return on investment.

Prior to rushing in to set up a PPC promotional campaign, it’s vital you first create a advertising plan if you desire to achieve a good ROI. Checking and choosing the most pertinent keywords is critical in any PPC campaign. But, selecting the most used keywords isn’t necessarily the best way to make a profit. As was stated above, the PPC promotion model is really flexible and requires constant monitoring of campaign performance. Altering existing ads and terminating the ones that prove ineffective will help you get the most from your advertising promotions. Refining and altering PPC advertisements is a nonstop practice that marketers must do to ensure a profitable ROI.

If you don’t currently have the knowhow to conduct your own PPC campaigns, it will be in your best interest to find a qualified PPC promotion company to do it for you. Since PPC advertizing popularity is on the rise, you can find tons of marketing professionals who will manage all the particulars involved in PPC marketing for both large and small companies. Moreover, managing a PPC marketing operation is very time-consuming, particularly for a small company.

Affordable PPC Search Engine Advertising

PPC search engine advertising is by far the most affordable form of advertising available. PPC search engine advertising is a flourishing business which in 2008  exceeded expectations by 20% with a total global spend of $10 billion. In 2009, the spend  is expected to hold steady, or exceed that of  2008, despite the global downturn in the economy.  PPC advertising is a direct marketing media where a business can directly court the consumer or business prospect.  By presenting a compelling offer with the right combination of a perceived value, relevance, and timeliness the advertiser can successfully gain new leads, customers, sales, and higher revenue.

PPC search engine advertising is about producing leads. By helping potential buyers find the specific information they are seeking,  PPC advertisers can effectively convert browsers to buyers.

What consumers and potential prospects are seeking is specific information to solve a pressing problem or issue they are having.  It is by providing this information PPC advertisers are most likely to gain the trust of the user.  Users  more likely to purchase products or services from a company that provided them with the best source of necessary information they are seeking.

PPC effectively gives search engine advertisers qualified, targeted traffic

A main benefit of PPC search engine advertising is the ability to reach only the users that have a specific interest in the products or service they offer.  This is because your ad only gets displayed to users seeking information related to the keywords you have chosen to advertise on.

PPC advertising offers complete control of cost

PPC gives advertisers the ability to control how much they spend.   The advertiser can choose the maximum amount they are willing to spend on a per click, per campaign and a daily basis.  Your per click cost can be as low as 5 Cents.  Usually there is no daily minimum, so you can spend as little, or as much s you want.

Analytics are available to determine the best converting ads, placements, offers and sources

PPC platforms offer a large number of analytical tools and reports built into it’s interface that makes it easy for an advertiser to track page views, clicks, leads, sign-ups and sales.  This tells the advertiser which of their campaigns is generating the most business, and allows effective refinement of their ad campaigns to drive better results.

Analytics make it possible for sites to monitor the productivity of each PPC ad they place. This gives a site the opportunity to turn off any PPC ad that is not performing at its best.  As a result PPC search engine advertising  often provides the most economical way for a site to advertise on the World Wide Web.

How to use PPC search engine advertising

Many businesses are unable to get the most out of their PPC search engine advertising campaign. PPC search engine advertising involves a lot more than just bidding on the highest keywords. Information is a main concern of many online users.

Providing online users with relevant information they need will cultivate a help bring long-term relationship by cultivating the trust with an online user which will more likely result in a sale.

Information provided to online users may be in the form of a newsletter or e-zine that online users would likely sign up for. Sign-ups may be enough to cover the expenses of a PPC search engine advertising campaign.

PPC search engine advertising is a continuous process that requires hands on supervision and a thorough understanding of PPC search engines. Businesses may opt to hire the services of a professional or do PPC search engine advertising with in-house experts. With effective Paid Search management, a business is sure to get a huge return on investment with PPC search engine advertising.