Major Pay Per Click Search Engines

Pay Per Click Search Engines

Pay Per Click (PPC) ad is one type of web advertising which advertisers pay only for visitors on cost per click. Advertisers can place ads on search engines which offer this kind of service (such as Google, Yahoo, Bing) and a large group of websites that have partnered with them (called network, which can be further divided into search network and display/content network.), learn more.


Google is the most popular search engine which provides Pay Per Click ad services, include Google Adwords and Google Adsense. Google creates more bidding and advertising models to satisfy advertisers’ multiple advertising goals,
you would get overall insight about advertising on Google, learn more.


Yahoo and Microsoft advertising merged on Oct 2010, managing ads on the two major search engines – Yahoo and Bing is easier since merging, through Microsoft Adcenter, advertisers can manage ads on both Yahoo and Bing at the same time, learn more.


Facebook is the most popular social network which is providing Pay Per Click ad service, as its different natures with Google and Yahoo/Bing, results are quite different, advertisers need measure its long term effects rather than direct sales, learn more.

Google Pay Per Click Advertising

Google Ad Networks

Google is the major search engine which provides Pay Per Click ad services. Google delivers Pay Per Click ads through its Search Network and Display Network.

Search Network
Google Search Network makes up Search Result Pages and Search Partners.

Google Search Result Pages which make ads appearing along with Google organic search results, on top or bottom or right side of organic search results.

Search Partners are sites in the Search Network that partner with Google to show ads, like AOL, and other Google search sites like Google Images, Maps, and Shopping.

Display Network
composes Google sites (like YouTube, Blogger, and Gmail) and thousands of partnering websites across the Internet.

Google Pay Per Click Programs

Google Adwords
This program enables advertisers’ ads appearing on Google Search Network which includes search result pages and search partner’s sites.

Google Adsense
This program makes Google delivering ads through its Display Networks, Google pays partnering websites (called Internet Ad Publishers) for the ads displayed on their site based on user clicks on ads.

Manage Pay Per Click Campaigns

Google Bidding Models
Whatever Google Adwords or Google Adsense,
Advertisers pay only when ads are clicked, Google has developed 3 major bidding models include CPC, CPM, CPA.

CPC : cost per click, for advertisers who focus on getting more clicks.
CPM : cost per 1000 impressions, is available only on Google Display Network, is best suited for advertisers who are focused on improving brand awareness.
CPA : Cost-per-acquisition, is best for advertisers who are focused on making conversions (such as sales, sign up, download, etc)

Ad Types
Google ad types include text ad, image ad, video ad, WAP mobile ad.

General Click Through Rate (CTR)
According to Google, in general, the Click Through Rate (CTR) over 1% on Google is very good. CTR on the Google Display Network, is typically much lower, if the average CTR for an ad on a particular website is 0.01%, but the CTR for specific advertiser ad on that site is 0.05%, that is great.

Conversion Rate
There is a lot of factors to determine the conversion rate,no accurate statistic found about it, generally, 1%-2% conversion rate is very normal.

Google Tools

Google creates some tools, helps advertisers to effectively manage ads,

Keyword Tool
This tool allows advertisers type in any keyword or phrase to see what related word searches ads will show on, plus data showing how often words are searched and their ad bid competition.

Traffic Estimator
This tool is designed to give you keyword search traffic and cost estimates at a glance.

Placement Tool
Advertisers want to show ads on specific websites or other placements, but not sure which ones to choose, this tool is used to help finding placements in the Google Display Network that are relevant to advertiser’s ads.

Ad Preview and Diagnosis Tool
This tool enables you to view your ads as they would appear on a regular Google search results page, without accruing extra impressions for your ad.

Contextal Targeting Tool
This tool automatically builds keyword lists that can be used to show your ads on relevant webpages across the Google Display Network. In minutes, you can build dozens, even hundreds, of tightly-themed keyword lists, scaling your campaign performance while ensuring accurate targeting for your ads.


Market Share
Google owns 75%-80% around Pay Per Click market share.

Google Adwords Billing
Advertisers are charged either 30 days or reach the billing threshold which is $500.00, billing style is post pay.

Sign Up Google Adwords
Google Adwords signing up is easy, just follow an easy three-step process to get an Adwords account. Sign up with Google Adwords now, get $75 free.

Estimate Pay Per Click Ad Cost

Potential advertisers very concern about Pay Per Click cost, just take a look how Google Adwords cost of per click is calculated, will get basic idea about the cost.

First, potential advertisers need understand several Google Addwords terms.

Maximum CPC bid
A bid that advertiser set to determine the highest amount that they are willing to pay for a click on their ad.

If someone clicks ad, that click won’t cost advertiser more than the maximum cost-per-click bid (or “max CPC”) that advertiser set. The actual amount that advertiser pay is called the Actual CPC.

Average cost-per-click (Avg. CPC)
The average amount that advertiser has been charged for a click on their ad. Average CPC is calculated by dividing the total cost of advertiser’s clicks by the total number of clicks. Avg. CPC is based on Actual CPC.

Calculate Average cost-per-click (Avg. CP

From above Table
Regarding the keyword “pay per click”, if an advertiser bids for Max CPC $1.65, then get 63.65 click a day, the Avg CPC is $1.00, but if the advertiser wants to keep Avg CPC to be $0.59, then may change Max CPC to $0.8, but will only receive 37.47 clicks a day. same as “pay per click”, you can compare Max CPC and Avg CPC of other two keywords “digital camera” and “digital camera for sale”, so Pay Per Click ads cost is decided by advertisers based on how many clicks want to receive and how much want to spend.

Google uses a tool called “Traffic Estimator” to estimate Avg.CPC, possible clicks etc.

Minimum Bid
There is no accurate number, according to Google, since August of 2005, the minimum bid has been quality based. To put it simply, the higher the Quality Score of a keyword, the lower one’s minimum bid will be for that keyword.

Minimum Bid for Ads with Placements
Placements affect only the Display Network, so the standard Display Network pricing rules apply.
US$0.25, or the local currency equivalent, is the lowest bid that advertisers can set for cost-per-thousand-impressions (CPM) campaign.
US$0.01, or the local currency equivalent, is the lowest bid that advertisers can set for a cost-per-click (CPC) campaign.

It is hard to give a straightforward answer about cost of per click, usually 20 cents to $1.30, depends on clickthrough rate(CTR), quality score, MAX CPC, bidding types, specific industry etc.

Google Adwords Quality Score
Goolge use Quality Score to determine advertising cost. Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score means that Google’s systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad. Having a low Quality Score, on the other hand, means that your ads, keywords, and landing page probably aren’t as relevant and useful to someone looking at your ad. Every time someone does a search that triggers your ad, Google calculates a Quality Score.

Create and Read Pay Per Click Report

Ask yourself this question, How Do I Know if Pay Per Click ad is Working for Me? Google suggests monitoring the clicks, impressions, and especially the Clickthrough Rate (CTR) of your ads and keywords. CTR is the percentage of people that clicked on your ad after they saw it. By tracking it, you can make sure that your ads and keywords are attractive to customers.

Whatever you receive reports from companies which manage campaign for you or you create reports by yourself, pay attention on following several important things.

Track Statistics Based on Campaign Goals

Measure Brand Awareness
Advertisers need pay special attention on Impression, because they represent how many customers actually laid eyes on your ad. Creating a Cost-per-thousand impression campaign is especially important for improving brand, that way you’ll pay based on the number of impressions your ads have received, rather than by the number of clicks they’ve gotten.

For Search Network ads, use Clickthrough rate(CTR) to measure customer engagement.

On the Display Network, consider other measurements, such as Conversion, which can help you see whether your ads are driving branding-related visitor behavior you think is valuable, such as sign-ups or page views.

Measure Traffic
Need measure CTR, keyword, search terms. Measure clicks and CTR at all levels of your account. For example, you can see how many clicks an entire campaign, ad group, or ad received, or you can see how many clicks individual keywords have generated after triggering your ads. On the Search Network, a good CTR is generally considered to be 1% or higher.

Measure Keyword performance, add related columns and get overview of your keywords’ clicks, CTR, Quality Scores, and match types. A Quality Score of 5 or higher is generally considered good. Check Search Terms to see a list of searches that have triggered your ad, you can use this report to identify relevant terms that are driving traffic to your website, and then add them as new keywords. Or, if any of the keywords are irrelevant to your business, you can add them as negative keywords so they won’t trigger your ads.

Measure Sales and Conversion
Number of conversions and cost-per-conversion : reviewing your total number of conversions and the value of these conversions can help you decide if you should increase your budget or make changes to your ad groups to attract more targeted visitors.
Conversion rate: This helps you track how many clicks lead to valuable actions like a sale or signup.
Keyword conversion data: Conversion Tracking shows you what happens after a customer clicks on your ad — whether he purchased your product or signed up for your newsletter. By knowing this, you’ll also know which keywords are best at encouraging customers to take those actions. Then you can improve your keyword list based on your findings, and make smarter investments in your best keywords.
Destination URLs: You can see which destination URLs are leading to the most conversions on the Dimensions tab of your account.

Choose Pay Per Click Companies

Choose Appropriate Pay Per Click Management Companies
Please consider following issues

1. How much they understand Pay Per Click features and how they use it. Some of the most important features will make ad campaigns target broader but more precise, make bidding strategies more effective, make campaigns more controllable, etc.

2. How much they understand your business, how they evaluate (or consult) your business, with fully understand and coordinate your business, will create effective ads, decrease ineffective clicks, increase conversions and revenue.

3. Are they ready to develop your business to higher level? With tracking and analyzing your Pay Per Click campaign performance, if you ask, they would suggest you something immediately, such as website improvement, sales policies changing, necessity of using other marketing programs, such as search engine optimization etc.

Above three issues will involve
Campaign creation and analysis
Keyword research and selection
CPA minimization and conversion rate improvement
Automation and efficiency, budget control.
Landing page creation and optimization
Rich media ad creation and brand awareness improvement
Ad networking and distribution channels using
Create effective ads and decrease cost
Evaluating and consulting business and website
Plus following
Companies’ technology and innovation
Companies’ history and reputation, testimonial
Companies’ review and reference
Companies’ certification/membership
Fees companies charge
Companies’ help and support

Pay Per Click Companies Certification

ADWORDS The Google AdWords Certification Program is a globally recognized stamp of approval which showcases knowledge of the latest AdWords tools and best practice techniques. To become Google Certificated Partners, a company must have managed at least a US $10,000 spend over 90 days.

MICROSOFT ADEXCELLENCE The Microsoft adExcellence program is the official accreditation program that gives advertisers the opportunity to become a Microsoft adCenter expert. The program offers both free training materials and a fee-based examination, thus providing adCenter advertisers the ability to gain valuable adCenter knowledge and demonstrate their expertise.

YAHOO! AMBASSADOR The Sponsored Search Ambassador Program is designed to meet the needs of high-performing SEMs and other resellers who develop and maintain Yahoo! search advertising campaigns for their clients. Developed for those managing Yahoo! Search Marketing accounts on behalf of clients and achieve an aggregate spend of at least $10,000 per month, Yahoo! provides dedicated account management, free custom proposals for clients, sales collateral and more. There are two levels: Ambassador and Certified Ambassador.

The Correct Way to Pay Per Click Advertising

When you think of your pay-per-click ads appearing in the search engines such as Google, it is natural to assume that being listed in the top position is the best placement for success. Consider again!
This is one of those point where what would seem to be the best but in reality is not. The reality is that searchers often click on the ads in the middle or towards the bottom rather than the top.
This is great news for advertisers who undertand this truth because it means that you can save a ton of money on your bids.
You do not have to be listed first in search engines! Usually there is a large gap between the first and second position bids for any pay per click ads. This is where you will be saving. Let others pay the top dollar to be listed first…. By stretching you advertising budget this way you will not only save some money on your ppc bill but you may very well get more traffic to your website by being further down the list of Google ads in the search engine. Go learn!
Use the Google tools in your Adwords account to figure out the top bids for the keywords you are using. The fastest way is to start with a bid of $50 and you will then see the first bid under that which is actually the current highest bid for that keyword. Keep entering the next lowest bid to see how much you must bid to be fifth or sixth on the list. Then bid this amount. You will save a ton of money this way.
Another factior that can help you get better results with your Google Adwords campaigns is to study your competition. If you are using ppc to advertise an affiliate program and someone else is doing the same, study their landing pages. If the advertisers are running their ad campaigns on a regular basis, this means what they are doing is working profitable…so you should learn more on what they have done.
Do they send people to a pre-sell page or directly to the program they are advertising? This is where you usually can tell the difference from the beginners and the pros. Affiliate marketers who stay in the game have learned to use squeeze pages to capture contact information to build the all-important list.
Hardly anyone will buy anything on the first time they go to the website. Follow-up the prospects is crucial to converting your pay-per-click traffic. If you did not capture email addresses, you cannot follow up with your prospects and convert your prospects to buyers. If you send traffic directly to the product page, you will probably be losing hundreds and thousands of dollars every year. Setting up targeted email marketing campaigns and capturing email addresses is not difficult and can make the difference between success and failure of your overall business.
Also if this is your first time signing up with a pay per click company like Google Adwords or Yahoo Search Marketing, remember to search for discount coupons codes from these companies. They usually have a special promotional discount coupon for new advertisers and the coupon can give you additional credit to get traffic to your website.

PPC Classroom Relaunch!

PPC Classroom 2.0 is about to relaunch their hit training course on February 24th, 2009. Amit Mehta’s original PPC Classroom initially came onto the market back in September 2007 and was a massive hit that shattered many sales records and it’s is well documented all over the internet from many satisfied students. Since that release, thousands have been taught the secrets of how to earn consistent affiliate commissions using pay per click search marketing. With this new launch, it is expected to set even more records of success! You’ll find 9 training modules along with 3 videos and various PDF files in the course materials.
What should be noted, PPC Classroom 2 is in fact a service delivered online and you can expect ongoing training via teleseminars and further PPC training modules each month. Before you think “Oh not another subscription service”, Amit and Anik have established themselves as some of the most reputable business people online and the training they offer is second to none. They have developed the most comprehensive guide to keyword research that I’ve seen in any product of this type. They pretty much spills all their sneaky tactics to digging for keywords, going wide on long tail terms and finding bizarre search terms that you probably would have never even looked at.
PPC Classroom 2 is an amazing solution for a person who wants to learn from someone who has been very successful with Adwords and pay per click marketing. Amit now earns $2.4 million/year from his PPC business, but it wasn’t always like that. Actually, he was $20,000 in debt and stuck working in a $1600/month job while he was in graduate school. A rock solid PPC training program that is easy to follow by beginners to the online world is very much required and Amit’s success story is evidently inspiring. Amit has earned the title of PPC marketing master due to the incredible earnings he was able to pull in the internet marketing arena.
Here’s a few major points brought up in the last 3 months in the PPC Classroom forum:
Students gaining more freedom to do the things they want
A student actually saved himself from getting EVICTED
Learned secret PPC tactics they would have never even imagined
In Total, the student membership now earn a cumulative $4,234,789/Year. Amazing the PPC Classroom 2.0 online course, Amit will share all his secrets of PPC marketing, optimization, and expensive mistakes learned from PPC advertising journey to earning over $2 million. He doesn’t hold anything back and his teaching is frank and to the point. For example, he teaches when to do direct linking and when to drive traffic to landing pages (within PPC Classroom 2, he will supply professionally created landing pages). The most inspiring element from his course is, Amit started the same way most of us marketers do – with a low $5 daily budget and systematically building it to the ultra profitable PPC business he has now. Click Here for more information on PPC Classroom 2.0 .

PPC Advice – A Few Tips To Help You

New users can find themselves in a black hole if they venture unaware into marketing, which is also called paid search. The simplicity of the PPC model appeals to beginners. Traffic can be driven almost instantly to the arbitrary web page of their choice, often for a minimal cost-per-click. Without proper monitoring or lousy campaigns from the get-go, they often go into deep credit debt. Additionally, the three tips shown below for starting out in PPC marketing were not followed.
The more relevant your ads are, the better the search engine rewards will be. The more closely your advertisements relate to the content, the better their rank will be and the less you will be charged for those rankings. Doing keyword research is the best way to achieve higher relevancy.
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Maybe you want to bring traffic to your landing page and here you plan to build a list. Words and phrases that occur often, or keywords, should be identified for your particular niche. Then, generate long tail keywords by adding modifiers to those broad keywords. For example, ‘Golf’ is a general keyword whereas “how to improve your golf swing” is a focussed yet long tail keyword. You will more than likely spend over a dollar per mouse click. The question which are usually harder will be attended by all the people, so the easy way to earn more is only by attending the question by which we will be get paid for right answers.
It is similar to tip#1, however a strong, direct campaign will increase the ROI, substantially. Ad campaigns consist of a few components, several of those can be tweaked with regards to relevance.
For instance, as mentioned earlier, your keywords have to be relevant.
Cases, online marketing keywords and ads trying to lose weight, the search engine, plans to slap you at the click of a ridiculously high price. The copy of your advertisement also needs to be relevant. It is best to use the complete keyword in the ad. Each keyword will require a unique approach. You may not think it’s worth the effort now, but in the end you’ll see the savings.
Your landing page also needs to be optimized. Your major keywords should be able to be spotted on places such as your landing page, in your domain name, headings and in the body of your website.
Basically–someone clicking on your ad expecting a solution for a receding hair line and instead finding your home business opportunity website is going to get you hit by search engines, whose purpose is user relevancy.
It is essential to be ever-vigilant and pay close attention and care to your ad campaigns if you want them to run smoothly. For example, your cost-per-click might increase without warning. When that happens, you want to be there to be able to adjust for the change. Some of your ads could suddenly start experiencing a low click-through rate, in which case you would want to test new ad copy, test new keywords, or dump the ad. It takes constant monitoring to ensure that you pay as little as possible per click, achieve the best rankings, and get the best click-through rates. Though it requires hard labor, it gives you very good returns.

Make Money Using PPCKahuna Online

You’re so inundated with all of the products that you hear about that can make you rich by making money online.Why aren’t we all rich if they’re true?
Excellent question.There are a myriad of ways to make money online, and there is plenty to go around for everyone.What makes only some affiliates succeed while others fail?
Because the ones who succeed are remaining focused. As affiliate marketers who are trying to make money online, you need to remember at all times what you’re trying to accomplish. Those who are struggling to make money have lost their focus, and have become distracted from the core of their online business plan.
There is no shortage of ways to make money online; there is also no shortage of ways to fail. Especially if you try all of them at once.
In short, you can lose the lock on your target. If you’ve decided that the best way to sell your products and earn you money is through PPC advertising, then what are you doing buying software to help you with list building? You’re splitting your focus, and your business is hurting as a result.
Once you have decided that PPC advertising in how you will work your business, then focus on that. Learn as much as you can about PPC advertising, buy products to maximize your PPC campaign. Don’t get distracted by all the other forms of advertising out there until you’ve given your PPC advertising campaign the attention it deserves.
The main problem with beginner affiliate marketers is that there is such a wide variety of advertising vehicles they can use. List building one day, SEO the next, on to PPC and so forth. They start out trying to understand their niche, get distracted by membership sites, and then that gets put on the back burner when they get this great email about how you can make a mint on Ebay.
All this talk brings up the question: do you have a plan to make money online?Of all the different methods, you can use, which one do you think will work best for you?
If you do decide that PPC advertising is the way to go, then make a commitment to do it was thoroughly as possible.When there are new developments or products you must discern if it will help you reach your goals or not. If it doesn’t, then no matter how interesting it is, walk away, because it will just distract you from your goals.
So How Does PPC Kahuna Come Into All of This?
Once you’ve decided what your goals are, and if you’ve decided that PPC advertising is the way to go, then you need to find tools to help accomplish that goal.Find out as much as you can concerning PPC advertising, purchase products, which will maximize your PPC campaign.
PPC advertising is fully explained in PPC Kahuna.PPC Kahuna starts you off by helping you find your niche, pick your products and helps to set up your sites. Then you’ll also have access to the resources you need to market to your niche, develop your PPC campaign, and how to manage that campaign once it starts.
And once you’re established online and making money, PPC Kahuna can show you how to maximize your campaigns to increase your profit even more.
PPC Kahuna is unlike anything else available. It is a simple in-depth system that most anybody could use.It is about developing your online income.
With PPC Kahuna you are provided with essential tools and resources that can help you make money online. All you need to do is stay focused, and only spend time on things that will help you accomplish your goals.

Get To KnowThe Nuances Of The Pay Per Click Campaign Using Perry Marshall’s Adword Guide

Pay per click is an advertising strategy which allows you to target and advertise for customers who are relevant to your kind of business. So how does one go about getting these customers? Once you are sure about your kind of business you should then start thinking about all the relevant keywords that suit your line of work.
These key words would be the ones which your customers will most probably use in order to get data towards your line of business. Therefore your aim now should be to be one of the sites that your prospective customers can come to. To do that you need to feature higher in your search engine rankings. If you make use of the pay per click program provided by the search engines then you can be hugely benefitted as that very search engine will now rank you higher on their search engine pages .
Pay-per-click (PPC) search engines are those which offer the marketing option called “pay-per-click” to users. PPC advertising is the placement of a small advertisement on the search results page for a targeted keyword or keywords in return for a fixed payment when a visitor actually clicks on the advertisement. Effectively advertisers pay nothing to appear on the results page; they only pay the amount they have agreed to when someone actually clicks on their ad and is taken to the landing page on their website.
The term “pay per click” means just what it says: the advertiser pays each time a visitor clicks on the ad. This makes decent business sense too as the advertiser now has to target only those customers who are relevant to his line of business and not the others. The most popular PPC search engine is Google; their PPC advertising campaign is called AdWords. Similarly Yahoo and other search engines too have their own PPC offers and packages for online advertisers to use and benefit from. There are several material on PPC which can you understand the basics of these. Very helpful on the same is Definite guide to Google adwords which would help you get to know PPC much better.